The art and science of effective communications is in the act of copywriting.

THE MASTERCLASSES

How do you arrest attention and compel your target audience to read on, and on, to the very last word?

Along the way, how do you build credibility and positivity without falling into the habits of conceit, cliché and cleverness? (Used improperly, they can undermine and even defeat your good work).

Then there are questions of tone, imagery, rhythm and structure: all of which hold the communication piece together; and make it flow like a clear river to the turbulent sea of distracted minds.

COPYWRITING IN ACTION and HANDS-ON CLEAR WRITING classes are designed and delivered for individuals and organisations committed to advancing their communications in print, broadcasting and online media. The HANDS-ON CLEAR WRITING classes are organisation specific, and cover all forms of internal and external written communications. The course takes you into the process of clarifying the communication and reveals the act of clear writing directly.

These interactive classes are led in an atmosphere of a stimulating and productive collaboration with participants.

The outcomes are:

1. Practical understanding of the copywriting process.
2. A map to more effective communications with THE ANATOMY OF BODYCOPY and FOOD 4 WEB COPY.
3. Hands-on experience of transforming generic communication into genuinely engaging communication.
4. Techniques to better writing.
5. Knowing how to judge your work.
   

Individuals can enrol at RMIT Short Courses via:
http://www.shortcourses.rmit.edu.au (Search keywords are “copywriting in action” and  “hands-on clear writing”.)

For further enquiries and request for course program, you can also contact me directly at: info@ditempora.com.au

Classes are tailored to your organisation’s specific needs and scheduled within a flexible timeframe.